Success Story of Lizzie Parra, Owner of BLP Cosmetic Products, Formerly an Office Worker
07 November 2018 Meily Rohmatun Success 181
Success Story of Lizzie Parra, Owner of BLP Cosmetic Products, Formerly an Office Worker The cosmetics industry is one of the fastest growing business fields. Until now, the cosmetic labels available on the market were almost countless. Not only beauty companies, many celebrities are in the cosmetics business and are ready to compete in the Indonesian market.

Of the many outstanding local cosmetic brands, BLP Beauty is one that has attracted the interest of beauty enthusiasts. The name Lizzie Parra is the figure behind the success of the brand. Maybe some of you are still unfamiliar with the name Lizzie Parra. Well, this time Hipwee Sukses will invite you to acquaint yourself with a beautiful and talented girl who can really be an inspiration for her acting. Especially for those of you who really like the world of beauty and makeup. Come on, see!

1. Lizzie Parra's love for the world of fashion and beauty stems from drawing instincts. This girl is originally a tomboy but really likes art.

During school, the owner's full name Elizabeth Christina Parameswari is known as a tomboy girl, doesn't like to be complicated, especially makeup. However, Ichil, as he is usually called, loves things that smell like art, especially drawing and coloring. His interest in the world of fashion and beauty only emerged during the lecture period. Because the focus of learning is the fashion business model, Ichil and his friends carry out a beauty class project. From there, Ichil started experimenting with makeup, capitalizing on his drawing skills.

2. Graduating as a business graduate, Ichil worked at one of the multinational companies engaged in fashion and beauty.

Ichil's path in the world of beauty became more open as soon as he graduated from college. Secretly, the campus sent its CV to one of the multinational companies engaged in fashion and beauty. Ichil also passed as one of the Management Trainees from 22 people who registered. This is where Ichil's love of the beauty world is increasingly nurtured and makes him increasingly find his passion as MUA. This two-year career took Ichil to the position of Junior Manager and was trusted to hold the Yves Saint Laurent brand, a subsidiary of L Oreal.

3. Not quite satisfied, Ichil ventured to leave his career as a Junior Manager and pursue his dream of becoming MUA

For 2.5 years working behind the desk apparently didn't make Ichil forget his passion. He felt he was able to contribute more to the people around him, not just colleagues. Finally, in 2011, Ichil decided to leave his comfort zone as a career woman and pursue his dream as a MUA. Ichil admitted, the first three months became the toughest test, because he no longer got a fixed salary. Ichil began guerrilla spreading networks and debuted as MUA from magazines to magazines. Then slowly he began to get an offer to dress up the bride even though it must be underestimated by the traditional dukun. The makeup style itself is much affected by the western style which is not too heavy and menor.

4. In order to expand its network, Ichil began to create a blog as a portfolio and build his brand from there

Before debuting as MUA, Ichil not only used the connection obtained from his old job, but also made a portfolio through a blog. Ichil started designing a brand to make it more catchy and easy for people to remember. Finally, he decided to branding himself as Lizzie Parra, taken from his first and last name. Ichil filled his blog with photos, magazine information, and anyone who had worked with him. In addition, he also continued to hone his makeup skills and apply the knowledge he got on his business campus first.

5. From MUA, Lizzie expanded her career to become a beauty blogger, vlogger and influencer

Initially, Ichil created a blog for the sake of the makeup portfolio only, but more and more people were asking questions about recommendations on beauty products and how to use them. From there, Ichil began to share information and tips about makeup, ranging from reviews of beauty products to tutorials on how to make up. Ichil feels like he is writing down his daily life. As soon as he saw a great response, he was challenged to keep updating his blog and start sharing simple makeup tutorials on the YouTube channel, also building his own website.

6. Thanks to his tenacity, Lizzie Parra's name is increasingly known to many people. Ranging from ordinary people to famous celebrities

After more than two years in the world of cosmetology, Lizzie Parra's name began to be known by many people. In an instant, he was flooded with various beauty projects. Ranging from beauty media, advertising, makeup for marriage, to makeup artists. His clients also range from ordinary women to international models and celebrities. The blog is also selling well. Ichil is even more known as one of Indonesia's influential female bloggers because it is able to inspire many people.

7. The challenge that arises later is to build beauty products with their own brand. And Ichil welcomes it!

Being a successful MUA, beauty blogger, beauty vlogger, and influencer also didn't make Ichil complacent. He wants to continue to develop the talents he has in order to contribute and be an inspiration to many people. The big dream is to make your own makeup products. In 2015 he began to make a business plan and financial planning with the help of his closest friends. Initially, Ichil had had concerns because of his minimal capital. But he was never discouraged until finally created a cosmetic product with the label BLP aka By Lizzie Parra in June 2016 and has many fans of his own until now.

Struggling to build a business is certainly not as easy as turning your palm. Ichil also admitted, he had fallen in building his business, the first months were the most difficult test. But two things are the key to the success of a Lizzie Parra, namely portfolio and connection. Both of these things must go hand in hand until what he dreams is realized. Going forward, Lizzie will continue to be consistent in releasing cosmetic products. And most importantly, he is committed to always sharing and inspiring others so he is not afraid to get out of his comfort zone in order to be able to pursue the desired dream. Hopefully you too can be as brave as Lizzie Parra!


Source :